We all realize that pandemics aren’t your usual business disruption. However COVID-19 is in a class all of its own. Have you ever seen where the economy has been so negatively impacted? How about the terrible impact on employee's and their families? Not to mention the critically ill, they can have no loved ones around them to comfort and care for them! This is all too much for anyone to truly wrap their head around! I feel it is very important to stay positive and be reassuring to those that need it.
As business owners we have to try to navigate through the maze of public assistance. There are many programs but the funds are drained before many applications can even be reviewed. So what can you do?
You must try and hold your heads high, like the old adage says "Pull Up Your Boot Straps and Get To It!" Get to what? One might ask when basically the economy is shut down and businesses are closed!
This is the time you have to plan, plan for the reopening. What does that look like? How do you get your sales pipeline back? Hopefully you have maintained communications with your clients and customers, keeping them informed that you are here and will continue to be there for them.
Think about maybe offering a promotion if you can.
Keep hiring key personnel, if you needed the position pre- COVID-19 chances are you still do need them. I realize the timing may seem bad but you have to stay positive and keep growing where you can.
Examine if there are any offerings you can add to your current business proposition.
I hope you found this to be helpful! My business is here to guide you through this pandemic. Remember even in the worst of times your business can grow! You just have to be very creative and original. Stay ahead of the curve and ride your next wave to success.